Tracy (Larsen) Cooke
About Tracy (Larsen) Cooke
Tracy (Larsen) Cooke is a Senior Manager of Integrated Marketing with extensive experience in the consumer packaged goods industry. She has held various marketing roles at notable organizations, including The J.M. Smucker Company and Minted, and possesses a strong educational background in marketing and the arts.
Work at Minted
Tracy Cooke currently serves as Senior Manager of Integrated Marketing at Minted, a position she has held since 2020. In this role, she is responsible for overseeing marketing strategies that integrate various channels to enhance brand visibility and customer engagement. Prior to her current position, she worked as Manager of Integrated Marketing at Minted for one year, starting in 2019. Her experience at Minted emphasizes her capabilities in managing comprehensive marketing initiatives within a creative environment.
Previous Experience in Marketing
Before joining Minted, Tracy Cooke held several marketing roles that contributed to her expertise in the consumer packaged goods (CPG) industry. She worked as Assistant Brand Manager in Marketing Innovation at The J.M. Smucker Company from 2017 to 2019. Additionally, she served as Associate Marketing Manager Intern at Campbell Soup Company for two months in 2015. Her background includes developing and launching new products, as well as managing communications and events.
Background in Communications and Development
Tracy Cooke has a diverse background in communications and development. She worked as Communications and Development Coordinator at EastWest Institute from 2009 to 2011. Following this, she was employed as Program Coordinator at the Council on Foreign Relations from 2011 to 2014. These roles provided her with experience in managing organizational communications and coordinating various programs.
Education and Expertise
Tracy Cooke holds a Master of Business Administration (M.B.A.) with a concentration in Marketing from the University of Virginia Darden School of Business, where she studied from 2014 to 2016. She also earned a Bachelor's degree in Drama and Dramatics/Theatre Arts from the University of North Carolina at Chapel Hill, completing her studies from 2005 to 2009. Additionally, she attended The Hamlin School and Cate School, contributing to her well-rounded educational background.
Skills in Brand Marketing
Tracy Cooke possesses a unique combination of creative and analytical skills in brand marketing. Her professional experience encompasses product development, marketing strategy, and event management, which are essential for driving brand success in competitive markets. This skill set enables her to effectively contribute to integrated marketing efforts and enhance brand positioning.