Niamh Murray Lalanne
About Niamh Murray Lalanne
Niamh Murray Lalanne is the Vice President of Global Sales Enablement at Mirakl in France, with extensive experience in sales enablement roles across various companies and a background in business studies and human resource management.
Title and Current Role
Niamh Murray Lalanne is the Vice President of Global Sales Enablement at Mirakl, based in France. In this capacity, she focuses on advancing sales strategies and implementation. Her role centers on optimizing sales practices to drive organizational success.
Previous Experience at Mirakl
Before becoming Vice President, Global Sales Enablement at Mirakl, Niamh served as the Senior Director of Sales Enablement from 2020 to 2022. In this position, she contributed significantly to developing and enhancing sales enablement strategies within the organization over the span of two years.
Sales Enablement Roles at Lectra
Niamh's extensive experience at Lectra includes serving as Head of Global Sales Enablement from 2017 to 2019 and as Sales Enablement Manager from 2016 to 2017. During her tenure in Bordeaux, France, she was instrumental in shaping and managing sales enablement programs to improve sales performance and efficiency.
Academic Background and Teaching
From 2011 to 2018, Niamh was a University Lecturer at Université de Bordeaux. This role allowed her to impart her knowledge and expertise to students while fostering a deeper understanding of sales and business principles. Niamh’s academic background includes studying Business Studies and French at Trinity College Dublin, where she achieved her BBS Lang, and earning a Higher Certificate in Human Resource Management at National College of Ireland.
Passion for Sales Enablement
Niamh is passionate about international sales enablement, with an emphasis on integrating people, business, communication, and cultures. She is enthusiastic about the growing interest in sales enablement in Europe and enjoys overseeing programs that empower sales managers and representatives. Niamh is open to connecting with others to share best practices in the field.