Vianney Lacroix
About Vianney Lacroix
Vianney Lacroix is a Product Marketing Manager at Mirakl in Boston, Massachusetts, with extensive experience in sales operations, account management, and product enablement within the SaaS industry.
Current Role at Mirakl
Vianney Lacroix is currently serving as the Product Marketing Manager at Mirakl in Boston, Massachusetts. His role involves managing the marketing strategies for Mirakl's product suite, focusing on identifying key product features and partners to execute the company's strategic goals. His work is data-driven, ensuring that the marketing efforts are aligned with the overall business objectives of the company.
Previous Roles at Mirakl
Before assuming his current role, Vianney Lacroix worked at Mirakl in several capacities. From 2022 to 2023, he was the Senior Seller Account Management - Mirakl Connect in Cambridge, Massachusetts. In this role, he led the NORAM Key Account Management initiative, focusing on data-driven insights to define go-to-market strategies. Prior to that, he worked as a Marketplace Business Developer from 2020 to 2022 in Boston, Massachusetts. These roles helped him develop essential skills in sales, business analytics, and product enablement.
Educational Background
Vianney Lacroix has a solid educational background in business and management. He earned a Master in Management (MIM) from IE Business School. He holds a Bachelor's Degree in Business Administration and Management from HEC Montréal. Additionally, he has studied at Lund University School of Economics and Management as an exchange student in Business Administration and Management. His high school education includes a French Baccalauréat in Economics and Social Studies from the International School of Boston and a diploma from Dover-Sherborn High School.
Experience in Sales Operations and Enablement
Vianney Lacroix has built significant experience in Sales Operations and Enablement, Account Management, and Product Enablement within the SaaS industry. His role at TINYCLUES LTD from 2018 to 2019 in Greater New York City Area gave him valuable insights into sales operations. Additionally, his earlier experience in 2017 as a Business Services Coordinator at FACCNE - French American Chamber of Commerce, New England, provided him with foundational business skills.