Grace Shin
About Grace Shin
Grace Shin serves as the Director of Global Demand Generation at Mirantis since 2022, bringing extensive experience in digital marketing across various regions and industries.
Work at Mirantis
Grace Shin has been serving as the Director of Global Demand Generation at Mirantis since 2022. In this role, she is responsible for leading demand generation strategies on a global scale. Her focus includes optimizing marketing efforts to drive customer engagement and enhance brand visibility. Under her leadership, the demand generation team aims to align marketing initiatives with business objectives, ensuring effective outreach and customer acquisition.
Previous Experience in Digital Marketing
Before joining Mirantis, Grace Shin held the position of Director of Digital Marketing Manager for EMEA and APAC at Medallia from 2020 to 2022. Based in London, she managed digital marketing strategies across multiple regions. Prior to this, she worked as a Senior Digital Strategy Manager at The First Group in Dubai from 2017 to 2019, where she focused on digital marketing initiatives in the MENA region. Her earlier experience includes roles at Dahua Technology and One Agency, where she developed her expertise in digital marketing.
Educational Background
Grace Shin earned her Master of Business Administration (MBA) from The University of Manchester. Her studies focused on Business Administration and Management, providing her with a solid foundation in business principles and strategic management. This educational background supports her extensive experience in digital marketing and demand generation.
Digital Marketing Expertise
Grace Shin possesses extensive expertise in integrated digital strategy, customer lifecycle management, and marketing automation. She is skilled in various aspects of digital marketing, including email marketing, paid media, and programmatic advertising. Her proficiency spans multiple platforms such as Google, Yahoo, Facebook, YouTube, and Twitter, as well as local platforms. This diverse skill set enables her to effectively drive marketing initiatives and enhance customer engagement.
Language Proficiency
Grace Shin is fluent in Korean, English, and Chinese. This multilingual capability allows her to communicate effectively in diverse markets and enhances her ability to engage with a wide range of audiences. Her language skills contribute to her effectiveness in global marketing roles.