Maureen Lauder
About Maureen Lauder
Maureen Lauder is a copywriter at Mirasee, specializing in email content that aligns with clients' unique voices and messaging. She has extensive experience in education and human resources, having held various teaching and advisory roles at Michigan State University and other organizations.
Work at Mirasee
Maureen Lauder has been working at Mirasee as a Copywriter since 2019. In this role, she focuses on synchronizing nurture emails with marketing campaigns and launches to support sales initiatives. Her responsibilities include developing messaging strategies, planning content calendars, writing and scheduling emails, and analyzing campaign results. Prior to her current position, she served as Senior Manager of IT from 2016 to 2019 and as Project Manager for Marketing Automation from 2014 to 2016. Lauder's experience at Mirasee has allowed her to refine her skills in creating email content that aligns with clients' unique voices and messaging.
Education and Expertise
Maureen Lauder has extensive experience in academia, having worked as an instructor at Michigan State University in various capacities. She taught Integrative Arts & Humanities from 2004 to 2007, Writing, Rhetoric and American Cultures from 2003 to 2004, and served as an Advising Fellow in the Department of English from 2005 to 2006. Her educational background and teaching experience contribute to her expertise in crafting effective communication strategies and content development.
Background
Maureen Lauder's professional background includes diverse roles across different industries. Before her tenure at Mirasee, she worked as an Academic Advisor at the University of Rochester from 2010 to 2011. Her earlier experience includes a position as Training Coordinator in Human Resources at Target from 2011 to 2012 and as a Team Leader for Commercial Loans Special Processing at Huntington National Bank from 1997 to 1999. This varied background has equipped her with a broad skill set applicable to her current work in copywriting and marketing.
Achievements
Maureen Lauder has developed a proprietary process that enables small business owners to send multiple emails per week with minimal time investment. This innovation reflects her commitment to helping clients maintain consistent and engaging communication with their audiences. Her focus on aligning email content with clients' unique voices and stories has contributed to successful marketing initiatives and enhanced client engagement.