Gaetan Akinrolabu
About Gaetan Akinrolabu
Gaetan Akinrolabu serves as the Director of Corporate Marketing and Digital Media at Mirati Therapeutics, where he focuses on strategy, channels, and content in corporate affairs. He has extensive experience in social media and corporate marketing, having held various roles at Bristol Myers Squibb and other organizations.
Work at Mirati Therapeutics
Gaetan Akinrolabu serves as the Director of Corporate Marketing and Digital Media – Strategy, Channels & Content in Corporate Affairs at Mirati Therapeutics. He has been in this role since 2022, working from the company's headquarters in San Diego, California. In his current position, Akinrolabu collaborates with various teams to create an inclusive digital strategy that serves both internal and external platforms. He focuses on developing an integrated, insights-driven approach to corporate marketing and social media communications, ensuring that the corporate story is effectively highlighted across key milestones.
Previous Experience at Bristol Myers Squibb
Akinrolabu held multiple roles at Bristol Myers Squibb from 2017 to 2022. He began as the Associate Director of Social Media Strategy and Publishing in 2017, where he worked for one year. He then transitioned to the Associate Director of Paid Media and Social Media Strategy, a position he held for three years until 2021. Akinrolabu was promoted to Director of Paid Media and Social Media Strategy, serving in this capacity for one year before moving to Mirati Therapeutics. His work at Bristol Myers Squibb focused on corporate affairs and social media strategy.
Career at KCSA Strategic Communications
At KCSA Strategic Communications, Akinrolabu worked in various roles from 2014 to 2017. He started as a Senior Account Executive in Social Media, where he contributed for two years. He then advanced to Account Director of Social Media, a position he held for another two years. His experience at KCSA involved managing social media strategies and client communications, enhancing his expertise in corporate marketing and public relations.
Early Career at Thumbplay Inc. and Sirius XM Radio
Akinrolabu began his career in content marketing at Thumbplay Inc. as the Manager of Content Marketing from 2005 to 2008. He worked in the Greater New York City Area during this time. Additionally, he had a brief stint as an Assistant Radio Personality at Sirius XM Radio Inc. in 2003, where he gained experience in media and communications. These early roles helped shape his foundational skills in marketing and digital media.