Mary Lenefsky
About Mary Lenefsky
Mary Lenefsky is the Director of Lifecycle Marketing at Misen, where she applies her extensive background in marketing and pharmacy to enhance customer experiences. Her career includes roles in various companies, emphasizing her skills in data-driven strategies and cross-functional collaboration.
Work at Misen
Mary Lenefsky currently serves as the Director of Lifecycle Marketing at Misen, a position she has held since 2023. In this role, she focuses on enhancing customer experiences by advocating for the customer voice and leveraging her interpersonal skills. Her responsibilities include developing strategies that align with customer needs and improving overall engagement.
Previous Marketing Roles
Prior to her current role, Mary Lenefsky held various marketing positions. She worked at Never Summer Ind., Inc. as Marketing Manager for 9 months in 2019 and later as Assistant Marketing Director from 2020 to 2022. Additionally, she served as Manager of Lifecycle Marketing and Revenue Operations at Tawkify in 2023. Her experience also includes a role as Manager of Growth & Marketing at Spin in 2022.
Pharmacy Background
Mary Lenefsky has a strong background in pharmacy, having worked as a Clinical Pharmacist Specialist at both Northwestern Memorial Hospital and Houston Methodist from 2014 to 2016. She completed her Doctor of Pharmacy (Pharm.D.) at the University of Colorado Skaggs School of Pharmacy and Pharmaceutical Sciences from 2009 to 2013. This unique combination of pharmacy and marketing expertise informs her approach to customer lifecycle management.
Education and Expertise
Mary Lenefsky studied Biology and Spanish at the University of San Diego from 2006 to 2009 before pursuing her Doctor of Pharmacy (Pharm.D.) at the University of Colorado Skaggs School of Pharmacy and Pharmaceutical Sciences. Her educational background supports her ability to navigate ambiguity and identify efficiency opportunities in fast-paced environments.
Advocacy for Customer Experience
Mary Lenefsky is known for her advocacy for the customer voice, utilizing empathy and interpersonal skills to enhance customer experiences. She actively seeks networking opportunities to discuss and improve direct-to-consumer (D2C) customer experiences, demonstrating her commitment to understanding and addressing customer needs.