Eryn Roche
About Eryn Roche
Eryn Roche is a Product Marketing Manager at Mitsubishi Logisnext Americas Inc. in Houston, Texas, with a background in marketing and supply chain roles at Houston Wire & Cable Company and Devon Energy.
Professional Title and Current Role
Eryn Roche is currently serving as a Product Marketing Manager at Mitsubishi Logisnext Americas Inc. in Houston, Texas, United States. In her role, she is responsible for developing and implementing comprehensive go-to-market strategies that focus on innovative solutions to drive business success. Eryn plays a key role in enhancing the profitability of the company by adopting innovative marketing strategies and fostering strong relationships with channel partners.
Previous Roles at Houston Wire & Cable Company
Before joining Mitsubishi Logisnext Americas Inc., Eryn Roche was employed at Houston Wire & Cable Company from 2018 to 2021. During her tenure as a Product Marketing Manager, she successfully managed marketing channel conflicts and facilitated a 35% year-over-year sales expansion for the variable frequency drive cables product line. Her effective management and strategic marketing initiatives significantly contributed to the company's growth.
Experience at Devon Energy
Eryn Roche has accumulated diverse experience during her time at Devon Energy. She served in various roles including Supply Chain Professional, Project Lead & Contract Management from 2016 to 2018, Market Intelligence Analyst in 2016, Evaluation & Planning Professional Co-op from 2015 to 2016, and Marketing Intern, Upstream Crude Oil in 2014. In these roles, she coordinated contract and data administration for projects worth $130 million annually, overseeing 60 to 80 accounts monthly and prioritizing client outreach based on contract and project needs.
Education and Expertise
Eryn Roche graduated from the University of Oklahoma - Price College of Business with a Bachelor of Business Administration (BBA). Her education provided a strong foundation for her professional journey in marketing and supply chain management. Eryn specializes in cross-functional collaboration, ensuring seamless integration between sales, marketing, vendors, and channel partners to drive revenue and profit.