Karen Ford
About Karen Ford
Karen Ford is the Manager of Business Analytics at Mitsubishi Logisnext Americas Inc. in Houston, Texas, with extensive experience in ERP and CRM strategies.
Current Role as Business Analytics Manager
Karen Ford is currently the Manager of Business Analytics at Mitsubishi Logisnext Americas Inc. in Houston, Texas. She began this role in May 2021 and has demonstrated a commitment to leveraging data and analytics to drive business decisions. Her responsibilities likely include overseeing data analysis projects, managing analytics teams, and implementing strategies to optimize business performance. Her detail-oriented nature and organizational skills are critical in fulfilling her role effectively.
Previous Role at Mitsubishi Caterpillar Forklift America Inc.
Before her current position, Karen Ford worked at Mitsubishi Caterpillar Forklift America Inc. (MCFA) for several years. She served as a CRM Specialist from 2014 to 2019, where she focused on developing and implementing CRM strategies. Additionally, she held the role of Programs Coordinator from 2008 to 2014. During her time at MCFA, Karen gained valuable experience in customer relationship management and program coordination, enhancing her ability to manage schedules and meet tight deadlines effectively.
Early Career in Market Research and Event Coordination
Karen Ford began her career as a Market Analyst at CDS Market Research, working in the Houston, Texas area from 2004 to 2007. Here, she acquired skills in market analysis, enhancing her ability to make data-driven decisions. Following that, she spent 11 months as an Event Coordinator at Destination Houston from 2007 to 2008. These roles provided her with a strong foundation in analytics and coordination, which have been instrumental in her subsequent professional endeavors.
Education in Marketing from Stephen F. Austin State University
Karen Ford pursued her higher education at Stephen F. Austin State University, where she studied Marketing and achieved a Bachelor’s degree. She attended the institution from 2000 to 2003. Her academic background in marketing has equipped her with a solid understanding of market dynamics and consumer behavior, which has been beneficial throughout her career in various roles involving market research, CRM strategy, and business analytics.
Skills and Expertise in CRM and ERP Systems
Karen Ford possesses extensive experience and expertise in ERP systems and CRM strategies, with over eight years dedicated to planning and delivering CRM strategies. She is adept at developing strong relationships with users and consistently maximizing customer value through meticulous schedule management and meeting tight deadlines. Her skills as an ERP Specialist further enhance her capability to streamline business processes and improve overall operational efficiency.