Niels Tolboom
About Niels Tolboom
Niels Tolboom is the Director of North America Dealer Sales (Marengo) at Mitsubishi Logisnext Americas Inc. in Houston, Texas, with a strong track record in sales and change management in the material handling industry.
Title
Niels Tolboom is currently the Director of North America Dealer Sales (Marengo) at Mitsubishi Logisnext Americas Inc., located in Houston, Texas.
Current Role at Mitsubishi Logisnext Americas Inc.
Niels Tolboom currently serves as the Director of North America Dealer Sales (Marengo) at Mitsubishi Logisnext Americas Inc. in Houston, Texas. In this role, he is responsible for overseeing dealer sales operations across North America, focusing on improving sales performance and market penetration.
Previous Experience at Equipment Depot
Before joining Mitsubishi Logisnext Americas Inc., Niels Tolboom worked at Equipment Depot as the Sales Manager for the Greater Houston Market from 2013 to 2021. Over his eight-year tenure, he successfully managed and grew the sales operations, which contributed significantly to the company's success in the region.
Education and Expertise
Niels Tolboom earned his Master of Science in Technology Management from the University of Groningen, where he studied from 2008 to 2010. His educational background provides a strong foundation in technology management, which has been pivotal in his career, particularly within the material handling industry.
Achievements in Sales and Market Strategy
Niels Tolboom has a commendable track record in sales and market strategy. During his tenure at Equipment Depot, he turned around one of the worst-performing sales departments to become the #1 sales branch within the company. After starting his role in 2017, sales revenue saw a 304% increase, and market share rose by 173%, driven by his improvements in the Go-To-Market strategy, with a focus on market segmentation and enhancing sales coverage.
International Business Experience
Niels Tolboom possesses significant international business experience, contributing to his expertise in managing and expanding multinational sales operations. His background in dealing with diverse markets has been beneficial in driving growth and implementing change management strategies in his current and previous roles.