Mudassar Malik
About Mudassar Malik
Mudassar Malik serves as the VP of Marketing at mobileLIVE, where he has significantly diversified the company's client portfolio and achieved notable growth metrics. He also hosts the 'Behind the Growth' podcast, focusing on technology and business discussions with industry leaders.
Work at mobileLIVE
Mudassar Malik currently serves as the VP of Marketing at mobileLIVE Inc, a position he has held since 2021. In this role, he has diversified the company's client portfolio to include sectors such as BFSI, Healthcare, and Retail. Prior to becoming VP, he worked as the Director of Marketing from 2016 to 2019 and as the Director of Sales & Marketing from 2019 to 2021. During his tenure, he achieved significant milestones, including a 400% increase in the client base and 100% customer retention.
Education and Expertise
Mudassar Malik has extensive experience in marketing and communications across various industries. His expertise includes implementing strategic frameworks like the CAT Framework (Clarity, Alignment, Teamwork) to drive business outcomes. He has worked in various capacities, including as a Product Marketing Manager and Director of Operations, showcasing his versatility in the marketing field. His educational background supports his professional journey, equipping him with the skills necessary for his roles.
Background
Mudassar Malik began his career in marketing as an Account Executive at McCann Worldgroup in 1999. He has held various positions in notable companies, including Bank Alfalah Limited, where he served as Manager and Head of Global Marketing, Brands & Communication. His international experience includes roles at Warid Telecom, where he was Head of Marketing and Director of Marketing and Communications. His career spans over two decades, with significant contributions to the marketing landscape in Pakistan and Canada.
Achievements
Throughout his career, Mudassar Malik has achieved notable success in enhancing employee engagement and customer satisfaction. At mobileLIVE, he implemented culture initiatives that resulted in an employee Net Promoter Score (NPS) of over 92%. He has also contributed to mobileLIVE winning more than 20 industry awards. His leadership has led to double-digit revenue growth year over year, reflecting his effectiveness in driving business success.
Podcast Hosting and Industry Engagement
Mudassar Malik hosts the 'Behind the Growth' podcast, where he engages with industry leaders to discuss topics related to technology and business. The podcast explores themes such as digital transformation and artificial intelligence, featuring interviews with experts from various sectors. His active participation in communities like GTM Partners and Pavilion further emphasizes his commitment to industry engagement and knowledge sharing.