Nicole Best
About Nicole Best
Nicole Best is a Product Marketing Manager at Spectra Premium Industries, where she has worked since 2017. She has a background in category management and a passion for the wine industry, having developed innovative products like Pee-Tect.
Current Role at Spectra Premium Industries
Nicole Best serves as a Product Marketing Manager at Spectra Premium Industries, a position she has held since 2017. In this role, she focuses on product development and marketing strategies, contributing to the company's growth in the automotive aftermarket sector. Additionally, she has worked as a Category Manager since 2017, overseeing product categories and ensuring alignment with market demands. Her responsibilities include analyzing market trends and identifying opportunities for new product introductions.
Previous Experience at Canadian Tire
Before joining Spectra Premium Industries, Nicole Best worked at Canadian Tire as a Category Management Analyst from 2001 to 2006. In this role, she analyzed product performance and contributed to strategic decision-making processes. Her experience at Canadian Tire provided her with a solid foundation in retail merchandising and category management, which she later applied in her roles at Spectra Premium Industries.
Background in Purchasing and Inventory Management
Nicole Best has a diverse background that includes experience in purchasing and inventory management. She worked as a Purchasing Agent at Spectra Premium Industries from 2007 to 2009, where she developed skills in overseas purchasing and supplier negotiations. This experience has equipped her with a comprehensive understanding of supply chain dynamics and inventory control, which are essential in her current marketing role.
Education in Marketing and Management
Nicole Best studied Marketing and Management at Centennial College from 1999 to 2004. This educational background provided her with essential knowledge and skills in marketing principles, consumer behavior, and business management. Her academic training supports her professional roles in product marketing and category management.
Passion for the Wine Industry
Nicole Best has a strong passion for the wine industry, which has influenced her professional endeavors. She has developed concepts related to wine products, demonstrating her commitment to innovation in this field. Her interest in wine complements her marketing expertise and enhances her ability to create products that meet consumer needs.