Austin Easler
About Austin Easler
Austin Easler is an Associate Performance Marketing Manager at MobilityWare, with a background in finance and marketing within the gaming industry. He co-founded ZAP Parking Corporation and has experience in data analysis, business development, and consulting for indie game developers.
Work at MobilityWare
Austin Easler currently holds the position of Associate Performance Marketing Manager at MobilityWare. He has been with the company since 2022, contributing to marketing strategies that enhance user engagement and revenue. His role involves analyzing marketing performance and implementing strategies to optimize app store visibility and user acquisition.
Previous Experience at ZAP Parking Corporation
Austin co-founded ZAP Parking Corporation and served as the Head of Finance from 2018 to 2020. During his tenure, he focused on improving payment systems within the parking industry. His leadership contributed to the company's operational efficiency and financial management.
Education and Expertise
Austin holds a Master's degree in Innovation and Entrepreneurship from UC Irvine, which he completed in 2022. He also earned a Bachelor of Science in Business Administration with a double major in Management Information Systems and Entrepreneurship from the University of Arizona in 2019. His educational background equips him with a strong foundation in business and technology.
Background in Data Analysis and Research
Prior to his current role, Austin worked as a Researcher/Data Analyst at the University of Arizona from 2017 to 2018. In this position, he focused on analyzing user data to inform decision-making. His analytical skills are further demonstrated through his specialization in both qualitative and quantitative data analysis in the gaming sector.
Consulting and Marketing in the Gaming Industry
Austin actively consults indie game developers on marketing strategies tailored for PC, mobile, and virtual reality platforms. He seeks opportunities in brand marketing, product marketing, and paid marketing within the gaming industry. His track record includes increasing revenue and monthly active users through effective app store optimization and marketing initiatives.