Mitch Crossley
About Mitch Crossley
Mitch Crossley is the Senior User Acquisition Manager at MobilityWare, where he has worked since 2021. He has extensive experience in managing large advertising budgets and launching mobile app campaigns across various networks.
Work at MobilityWare
Mitch Crossley has been serving as the Senior UA Manager at MobilityWare since 2021. In this role, he manages a substantial monthly advertising budget exceeding $1 million, focusing on mobile app campaigns. His responsibilities include launching and tracking campaigns across various advertising networks, ensuring effective user acquisition strategies are implemented.
Previous Experience in User Acquisition
Before joining MobilityWare, Mitch Crossley worked at Game Circus as a User Acquisition Manager from 2014 to 2021. During his seven years there, he was responsible for managing user acquisition campaigns and optimizing performance across multiple platforms. His experience in this role contributed to his expertise in the mobile gaming industry.
Background in Education
Mitch Crossley studied at Southern Methodist University, where he earned a Master of Interactive Technology (MIT) degree from 2010 to 2012. Prior to that, he attended Oklahoma City University, achieving a Bachelor of Fine Arts (BFA) in Theatre Design and Production from 2006 to 2010. His educational background has equipped him with a diverse skill set applicable to his career.
Early Career and Tutoring Experience
Mitch Crossley began his career as a Private Tutor at Academic Solutions from 2013 to 2015 in Plano, Texas. He also worked as an Avid Tutor at Plano ISD for a year from 2013 to 2014. These roles provided him with valuable experience in education and mentorship, enhancing his communication and interpersonal skills.
Experience in Theatre and Design
Mitch Crossley has a background in theatre and design, having worked as a Props Supervisor and Carpenter at Oklahoma City University from 2007 to 2010. Additionally, he served as a Level Designer and Scripter at The Guildhall at SMU from 2010 to 2012. These positions allowed him to develop technical skills and creativity in design and production.