Winter Peng
About Winter Peng
Winter Peng serves as the Lead of Performance Marketing at MobilityWare, where he has worked since 2022. He holds a Master of Science in Public Policy and Management from Carnegie Mellon University and an MBA in Finance from The Wharton School.
Work at MobilityWare
Winter Peng serves as the Lead of Performance Marketing at MobilityWare, a position held since 2022. The role is based in the Los Angeles Metropolitan Area. In this capacity, Winter focuses on optimizing marketing strategies to enhance user acquisition and engagement for the company’s mobile gaming products.
Education and Expertise
Winter Peng holds a Master of Science in Public Policy and Management from Carnegie Mellon University, completed between 2012 and 2014. Additionally, Winter earned an MBA in Finance from The Wharton School, studying from 2016 to 2018. Winter also has a Bachelor of Business Administration in Entrepreneurship from the University of Southern California - Marshall School of Business and a BBA in Finance & Marketing from The Chinese University of Hong Kong.
Professional Background
Prior to joining MobilityWare, Winter Peng accumulated diverse experience in marketing and finance. Winter worked as Head of Marketing at Maple Media from 2020 to 2021. Winter also held positions at Scopely as User Acquisition from 2018 to 2020 and at Citi as a Management Associate from 2014 to 2016. Additional roles include an MBA internship at Blizzard Entertainment and a summer analyst position at Ant Capital Partners.
Career Achievements
Throughout Winter Peng's career, notable roles include serving as a User Acquisition specialist at Scopely and as a Management Associate at Citi. Winter's experience spans various sectors, including venture capital, strategic initiatives, and marketing leadership, contributing to a well-rounded skill set in performance marketing and user engagement.