Yiming Li
About Yiming Li
Yiming Li is a Marketing Data Analyst at MobilityWare, with a background in data analysis and academic recruitment. He holds a Bachelor's degree in Mathematics and Computer Science from Lawrence University and a Master's degree in Statistics from Cornell University.
Work at MobilityWare
Yiming Li has been employed at MobilityWare as a Marketing Data Analyst since 2020. In this role, Li focuses on data analysis to support marketing strategies and initiatives. The position involves utilizing various technical skills to analyze data and generate insights that inform decision-making processes within the company. Li's contributions are aimed at enhancing the effectiveness of marketing campaigns and improving overall business performance.
Previous Experience at Lawrence University
Yiming Li has held multiple positions at Lawrence University. From 2013 to 2015, Li served as an Admissions International Recruiter, focusing on attracting international students. Additionally, Li worked as a Student Assistant from 2014 to 2017, providing support in various capacities. In 2014, Li briefly worked as a program assistant for the Freshman Academic Institute. These roles contributed to Li's understanding of academic environments and student engagement.
Experience at KMK Consulting Inc.
At KMK Consulting Inc., Yiming Li held two positions. From 2018 to 2020, Li worked as a Data Analyst, where responsibilities included data analysis and reporting. Prior to this, Li served as an Associate for four months in 2020. These experiences in consulting provided Li with a foundation in data-driven decision-making and client communication.
Education and Expertise
Yiming Li earned a Bachelor of Arts in Mathematics and Computer Science from Lawrence University, completing the program from 2013 to 2017. Following this, Li attended Cornell University Graduate School, where a Master's degree in Statistics was obtained in 2018. Li also participated in a summer school program at Cornell University focused on Academic Writing. Li's educational background supports expertise in data mining and mapping, as well as proficiency in various programming languages and data analysis tools.
Technical Skills and Contributions
Yiming Li possesses a diverse set of technical skills essential for data analysis projects. Proficiencies include R, Python, SQL, SAS, Tableau, Alteryx, Excel, Hadoop, C++, and Javascript. Li has developed processes to automate report generation, enhancing efficiency in data reporting. Additionally, Li specializes in communicating complex technical findings through storytelling, making data insights more accessible to stakeholders.