Elizabeth Hartman
About Elizabeth Hartman
Elizabeth Hartman is a Manager of Digital Campaigns based in Dallas, Texas, with extensive experience in digital strategy and marketing analytics. She has worked at Mod Op in various roles since 2020 and has a Bachelor of Business Administration in Marketing from Southern Methodist University.
Current Role at Mod Op
Elizabeth Hartman serves as the Manager of Digital Campaigns at Mod Op, a position she has held since 2021. In this role, she oversees digital marketing initiatives, focusing on optimizing campaign performance and ensuring alignment with client objectives. Her responsibilities include advising on media placements, utilizing performance data to guide strategic decisions, and managing the execution of digital campaigns.
Previous Experience at Mod Op
Prior to her current role, Elizabeth Hartman held several positions at Mod Op. She worked as a Digital Strategist for five months in 2021 and served as a Senior Analyst from 2020 to 2021 for one year. Additionally, she worked as an Analyst for three months in 2020. Her tenure at Mod Op provided her with a comprehensive understanding of digital strategy and analytics.
Experience at MCC and Other Organizations
Before joining Mod Op, Elizabeth Hartman worked as a Coordinator for Digital Campaigns at MCC from 2019 to 2020. She also gained experience as a Marketing Data Analyst Intern at MarketScale from 2018 to 2019 and as a Commercial Marketing Co-Op at Lennox International in 2018. Her early career included an internship in Marketing Research at Jack Mason in 2017.
Education and Academic Background
Elizabeth Hartman earned her Bachelor of Business Administration (BBA) in Marketing from Southern Methodist University, where she studied from 2015 to 2019. This academic foundation equipped her with essential marketing principles and strategies that she applies in her professional roles.
Key Projects and Contributions
Elizabeth Hartman spearheaded a year-long data automation project that integrated DCM, Google Analytics, and BigQuery, along with developing a new tagging strategy. She conducts monthly analyses of global paid media programs, providing actionable insights for content optimization and program management. Additionally, she collaborates with internal teams to create client dashboards that align with key performance indicators (KPIs) and best practices for data visualization.