Matt Cannon
About Matt Cannon
Matt Cannon serves as the Marketing Manager - Digital at MOD Pizza, where he has worked since 2017. He has a Bachelor of Fine Arts from Florida State University and has held various roles within MOD Pizza, contributing significantly to the company's digital marketing efforts.
Work at MOD Pizza
Matt Cannon has been with MOD Pizza since 2011, holding various positions that showcase his expertise in marketing and management. He currently serves as the Marketing Manager - Digital, a role he has held since 2017 in Bellevue, WA. Prior to this, he worked as a Digital Marketing Specialist from 2015 to 2017 and as a Marketing Coordinator from 2013 to 2015, both in Bellevue. His career at MOD Pizza began as a Shift Lead in Seattle from 2011 to 2012 and later included a position as General Manager for eight months in 2012 to 2013.
Education and Expertise
Matt Cannon earned a Bachelor of Fine Arts (BFA) in Motion Picture, Television, & Recording Arts from Florida State University, where he studied from 2005 to 2008. His educational background provides a foundation for his work in digital marketing and content creation, particularly in the areas of copywriting and photography.
Marketing Achievements
In his role at MOD Pizza, Matt Cannon has led promotional efforts for over 200 new store openings through targeted paid social media campaigns. He has significantly increased the company's social media following from approximately 2,000 to over 160,000. Additionally, he developed and implemented loyalty program campaigns aimed at achieving business objectives and managed online listings and email marketing initiatives.
Digital Marketing Initiatives
Matt Cannon has overseen various digital marketing initiatives at MOD Pizza, including the creation of organic content for social media platforms. He has also implemented a reputation management platform and maintained the company's website, MODPizza.com, focusing on seasonal product refreshes and on-page SEO optimization.
Social Media Management
As part of his responsibilities, Matt Cannon has monitored and responded to social media feedback for MOD Pizza. His efforts in managing online engagement have contributed to the brand's visibility and customer interaction across various platforms.