Lisa Wu
About Lisa Wu
Lisa Wu serves as the Senior Director of Customer & Brand Marketing at Modern Health, a position she has held since 2024. With extensive experience in marketing across various international markets, she has previously worked in roles at Kaiser Permanente, Leo Burnett, and BBDO Worldwide.
Work at Modern Health
Lisa Wu currently serves as the Senior Director of Customer & Brand Marketing at Modern Health, a position she has held since 2024. Prior to this role, she worked as the Director of Customer & Brand Marketing at the same organization from 2021 to 2024. In her current role, she focuses on strategic marketing initiatives that enhance customer engagement and brand visibility.
Education and Expertise
Lisa Wu holds a Master of Business Administration (M.B.A.) from the University of Leeds. She also earned a Bachelor's Degree in Psychology from Boston University. Her educational background supports her expertise in strategic thinking and team building within marketing contexts.
Background
Lisa Wu has extensive experience in brand management and marketing across various industries. She founded Alitha Brand Management, LLC in 2015 and has been actively involved in improving community engagement through marketing initiatives. Her previous roles include Senior Consultant at Kaiser Permanente and various positions at Leo Burnett and BBDO Worldwide, where she managed brands for notable companies.
Achievements
Throughout her career, Lisa Wu has demonstrated a commitment to cross-functional collaboration and results-oriented execution. She has worked with major brands such as Heineken, McDonald's, and Chrysler, and has a global perspective on marketing, having worked in international markets including Greater China and Taiwan. Her focus on partnerships with purpose-driven organizations highlights her dedication to impactful marketing.