Prithika Manivel
About Prithika Manivel
Prithika Manivel is an ABM Marketing Manager at Modern Treasury, specializing in impactful marketing campaigns and relationship building. She has a diverse background in marketing roles across various companies and holds degrees in Integrated Marketing Communication and Engineering.
Work at Modern Treasury
Prithika Manivel currently serves as the ABM Marketing Manager at Modern Treasury, a role she has held since 2024. In this position, she focuses on developing and executing account-based marketing strategies that drive growth and engagement. Her work emphasizes the importance of personalized marketing campaigns that align with the company's long-term objectives.
Previous Experience in Marketing
Prior to her role at Modern Treasury, Prithika held various marketing positions across different organizations. She worked at Procter & Gamble as a Product and Business Innovation Project member for three months in 2023. Additionally, she served as a Partnerships Manager at ZEN Rooms in Singapore for four months in 2017. Her experience also includes a role as a Graduate Marketing Consultant at ThriftBooks in 2023 and as a Product Marketing Manager at Argus Media in the EMEA region from 2020 to 2021.
Education and Expertise
Prithika holds a Master of Science in Integrated Marketing Communication from Northwestern University, which she completed from 2022 to 2023. She also earned a Masters in Global Business from SP Jain School of Global Management, where she was recognized on the Dean's List. Her undergraduate degree is a Bachelor of Engineering in Electrical, Electronics, and Communications Engineering from Anna University Chennai, completed from 2012 to 2016.
Background in Marketing Functions
Prithika specializes in building new marketing functions from the ground up. Her approach combines data-driven strategies with innovative marketing techniques. She is known for her ability to foster meaningful relationships with prospects and clients through empathetic storytelling, which enhances her effectiveness in marketing roles.
Passion for Impactful Marketing
Prithika is passionate about making a positive impact on both people and the planet through her marketing efforts. This commitment drives her to create campaigns that are not only effective but also socially responsible, aligning with her values and the goals of the organizations she works with.