Allison Couch
About Allison Couch
Allison Couch is a Digital Specialist at Modern Woodmen of America, where she analyzes data from marketing tools to enhance marketing strategies. She holds a Bachelor's degree in Business Management and Marketing from St. Ambrose University and has experience in both operational and sales roles.
Work at Modern Woodmen of America
Allison Couch has been employed at Modern Woodmen of America since 2016, where she currently serves as a Digital Specialist. In this role, she analyzes data reporting from various marketing tools and systems, including Marketo and PowerBI, to enhance marketing strategies. She also monitors and researches changes to digital tools, ensuring that management is informed of updates. Prior to her current position, she worked as an Operational Trainee at the same organization from 2014 to 2016, gaining valuable experience in operations.
Education and Expertise
Allison Couch holds a Bachelor's degree in Business Management and Marketing from St. Ambrose University, where she studied from 2011 to 2014. Additionally, she pursued further education at the University of London, completing a program in International Business in 2014. Her educational background equips her with the knowledge and skills necessary for her roles in digital marketing and operational management.
Background
Before joining Modern Woodmen of America, Allison Couch worked as a Sales Associate at Von Maur from 2012 to 2014. This role provided her with foundational retail experience and customer service skills. Her career trajectory reflects a steady progression from sales to operational roles, culminating in her current position as a Digital Specialist.
Digital Marketing Initiatives
In her current role, Allison Couch trains field users on the compliant use and best practices for digital marketing tools. She has developed documented processes and procedures aimed at streamlining and automating digital marketing activities at Modern Woodmen of America. These initiatives contribute to the efficiency and effectiveness of the organization's marketing efforts.