Tanya P.
About Tanya P.
Tanya P. serves as the Vice President of Marketing at ModernLoop, bringing extensive experience in account-based marketing and a strong background in the financial services sector. She has held various marketing and strategy roles across notable companies, contributing to significant revenue growth and successful acquisitions.
Work at ModernLoop
Tanya P. serves as the Vice President of Marketing at ModernLoop, a position she has held since 2023. In this role, she focuses on developing and executing marketing strategies to drive growth and enhance brand visibility. Her experience in account-based marketing (ABM) allows her to collaborate effectively with sales teams to optimize conversion rates for target accounts.
Previous Experience in Marketing and Strategy
Before joining ModernLoop, Tanya P. held several key positions in marketing and strategy. She worked at CEIC Data as Head of Marketing from 2012 to 2018, where she led the design and implementation of a new martech stack, contributing to significant revenue growth. Prior to that, she was a Product Manager at NYSE from 2007 to 2010 and a Strategy Analyst at Skadden Arps from 2005 to 2007.
Education and Expertise
Tanya P. studied Economics at Brandeis University, where she earned her Bachelor of Arts degree. She also attended Columbia University as a Visiting Student, furthering her studies in Economics. Tanya has completed certifications in Google Analytics and Google Ads, demonstrating her proficiency in analyzing web traffic and key performance metrics.
Achievements in Revenue Growth
Tanya P. successfully led marketing efforts at Horsefly Analytics, contributing to the company's acquisition after nearly tripling revenues in 2022. Her strategic initiatives and marketing expertise have played a significant role in driving revenue growth across the organizations she has worked with.
Event Management Experience
Tanya P. has managed online and offline events for over a decade, including programming for listed companies at the NYSE. Her extensive experience in event management has equipped her with the skills necessary to coordinate and execute successful marketing initiatives.