Christina Liemola Peyon
About Christina Liemola Peyon
Christina Liemola Peyon serves as the Chief Financial Officer at Modloft and is the Founder and CEO of Pinpoint Financial. With extensive experience in finance across various companies, she specializes in financial strategies for ecommerce sustainability.
Current Role at Pinpoint Financial
Christina Liemola Peyon serves as the Founder and CEO of Pinpoint Financial, a position she has held since 2024. In this role, she focuses on providing financial solutions tailored for ecommerce businesses. Her leadership aims to enhance financial strategies that promote sustainability and growth within the ecommerce sector.
Work at Modloft
Christina Liemola Peyon is currently the Chief Financial Officer at Modloft, a position she has held since 2023. Prior to this role, she served as Vice President of Finance at Modloft from 2021 to 2023. Her tenure at Modloft has involved overseeing financial operations and contributing to the company's strategic financial planning.
Education and Expertise
Christina Liemola Peyon earned her Bachelor of Science degree in Accounting from the University of Southern California, where she studied from 2006 to 2010. She is a Certified Public Accountant and has developed expertise in financial management, particularly for ecommerce businesses. Her educational background supports her professional focus on financial strategies that enhance business sustainability.
Previous Experience in Finance
Christina Liemola Peyon has held various finance roles throughout her career. She worked at Shiseido as Director of Finance from 2019 to 2021 and as a Global Business Process Expert in 2020. Additionally, she served as Finance Director at Fridababy for five months in 2016-2017. Her experience includes positions at ModCloth as Senior Financial Analyst and Senior Accountant, as well as a role at The Walt Disney Company.
Authorship and Resources for Ecommerce
Christina Liemola Peyon authored an ebook titled '5 Financial Mistakes That Put Ecommerce Stores Out of Business.' She also offers a free ebook aimed at helping ecommerce business owners avoid common financial pitfalls. These resources reflect her commitment to supporting the ecommerce community through financial education.