Ted Toledano
About Ted Toledano
Ted Toledano is the founder of Modloft, where he has worked since 2005, and he previously founded Brandsmall.com in 1998, an early direct-to-consumer online retail platform. He holds a BA in Computer Science and Business Management from the University of Florida and has expertise in omnichannel marketing, branding strategy, UX/UI design, and consumer behavior.
Work at Modloft
Ted Toledano has served as the Founder of Modloft since its establishment in 2005. Over the course of 19 years, he has played a pivotal role in shaping the company's vision and direction. Modloft specializes in modern furniture and home décor, focusing on providing high-quality products that meet contemporary design standards. Under Toledano's leadership, Modloft has positioned itself as a notable player in the online retail space, emphasizing customer experience and innovative design.
Founding Brandsmall.com
In 1998, Ted Toledano founded Brandsmall.com, an internet superstore that offered a wide range of over 50,000 brand name products directly to consumers. This venture marked a significant step in the evolution of online retail, as Brandsmall.com was among the early adopters of direct-to-consumer sales models. Toledano pioneered a platform that facilitated seamless transactions and enhanced customer engagement, contributing to the growth of e-commerce during its formative years.
Education and Expertise
Ted Toledano studied at the University of Florida from 1993 to 1997, where he earned a Bachelor of Arts degree. His academic focus included Computer Science and Business Management, providing him with a solid foundation for his entrepreneurial endeavors. Toledano possesses expertise in several areas, including omnichannel marketing, branding strategy, UX/UI design, and consumer behavior, which inform his approach to business and product development.
Background
Ted Toledano resides in the Miami-Fort Lauderdale area, where he actively contributes to the local business community. His experience in founding and leading companies has positioned him as a knowledgeable figure in the realms of e-commerce and retail. Toledano's background in technology and business management supports his ongoing efforts to innovate and adapt within the rapidly changing landscape of online retail.