Tanya Goburdhun
About Tanya Goburdhun
Tanya Goburdhun is the Go To Market Manager at Modulr with over eight years of experience in strategic marketing and campaign management.
Current Role as Go To Market Manager
Tanya Goburdhun currently works at Modulr as a Go To Market Manager, a position she has held since 2021. In this role, she is responsible for overseeing the market introduction and strategic positioning of new products. She leverages her extensive background in digital marketing and campaign management to optimize product launches and ensure successful market penetration.
Previous Role at Standard Life Aberdeen
Tanya Goburdhun previously worked at Standard Life Aberdeen, where she held multiple roles between 2018 and 2021. As a UK B2B Digital Marketing Manager, she managed digital marketing strategies for a year. Additionally, she served as a Diversity and Inclusion Committee Member from 2019 to 2021, contributing to corporate inclusion policies. Earlier, she was the Senior Digital Marketing Executive for the EMEA and UK regions, focusing on digital marketing initiatives for two years.
Acquisition Marketing at Sainsbury's Bank
From 2015 to 2018, Tanya Goburdhun worked at Sainsbury's Bank in various acquisition marketing roles. She started as an Acquisition Marketing Assistant focusing on insurances before moving up to Acquisition Marketing Manager roles for Travel Money & Travel Insurance and Insurances and Banking. Her responsibilities included developing and executing acquisition strategies to drive customer growth.
Education and Certifications
Tanya Goburdhun has a strong academic background in marketing and business studies. She earned a Master of Arts (Honours) in Business Studies & Marketing from The University of Edinburgh, completing her studies from 2008 to 2012. Additionally, she holds a CAM Diploma in Digital Marketing from the Chartered Institute of Marketing, achieved between 2014 and 2016.
Marketing Expertise and Skills
With over eight years of experience, Tanya Goburdhun excels in developing and executing multi-channel strategic marketing plans at both local and regional levels. She specializes in managing Above the Line (ATL) and Below the Line (BTL) global campaigns, focusing on business-driven strategies monitored through Key Performance Indicators (KPIs). Her expertise includes optimizing marketing budgets for best-performing channels, strong communication, and stakeholder management skills. She is adept at delivering multiple projects in high-pressure environments, working both collaboratively and independently to combine creative and analytical marketing approaches.