Allison Sromek
About Allison Sromek
Allison Sromek is the Director of Client Strategy at Modus, where she leads multidisciplinary teams to create impactful digital products and marketing campaigns. She has a background in digital strategy, public relations, and marketing, with experience at various companies including StudioNeue and Lettuce Entertain You Restaurants.
Current Role at Modus
Allison Sromek serves as the Director of Client Strategy at Modus, a position she has held since 2023. In this role, she manages diverse and multidisciplinary teams to produce high-impact digital products and creative end-to-end marketing campaigns. Her responsibilities include nurturing long-lasting client relationships and driving key performance indicators (KPIs) through thoughtful digital experiences. Sromek's leadership is focused on optimizing team workflows to ensure high-quality output.
Previous Experience at Modus
Prior to her current role, Sromek worked at Modus as the Associate Director of Client Strategy from 2021 to 2023. During this time, she contributed to various strategic initiatives and further developed her expertise in client management and digital strategy. Before joining Modus, she held the position of UX Specialist at the same company from 2019 to 2021, where she specialized in UX research with a focus on consumer behavior.
Career Background
Sromek's career includes a range of roles in marketing and digital strategy. She worked at StudioNeue as a Digital Strategist from 2014 to 2019 in Brooklyn, New York. Earlier, she was involved with Lettuce Entertain You Restaurants, where she served as Divisional Marketing Manager from 2013 to 2014 and as Public Relations/Website Marketing from 2012 to 2013 in Chicago, Illinois. Her experience also includes positions at Brooks Brothers, Mad River Bar & Grille, Northwestern Mutual, and Formula PR, Inc.
Educational Background
Allison Sromek earned her Bachelor of Science degree in Business Administration and Psychology with a concentration in Marketing from the College of Charleston. She attended the college from 2002 to 2006, where she developed a strong foundation in business principles and consumer psychology, which she applies in her current and previous roles in digital strategy and marketing.
Key Projects and Expertise
Sromek has led significant projects, including a multi-year, multi-language international website expansion for a Fortune 500 company, resulting in 18 unique, multi-lingual, localized websites. She specializes in agile workflow ideation and roadmap development, focusing on optimizing team workflows for high-quality output. Her passion lies in creating user-focused digital experiences that drive client success.