Anna Caselli
About Anna Caselli
Anna Caselli serves as the Director of Client Strategy at Modus, a position she has held since 2022. With a background in client strategy and project management, she emphasizes co-creation processes and utilizes design thinking to enhance client engagement.
Work at ModusBox
Anna Caselli has been serving as the Director of Client Strategy at Modus since 2022. In this role, she focuses on developing strategic initiatives that enhance client engagement and align teams with customer needs. Her expertise in co-creation processes allows her to effectively bridge the gap between client expectations and service delivery.
Previous Experience at Piano
Before joining Modus, Anna worked at Piano from 2019 to 2022 as the Director of Client Strategy. Her responsibilities included overseeing client relationships and ensuring that strategic goals were met. She also held the position of Senior Product Strategist at Piano from 2018 to 2019, where she contributed to product development and client strategy.
Background in Project Management
Anna's career began at Cloudberry Creative, where she worked as an Intern in 2012 for two months before becoming a Project Manager from 2012 to 2015. In this role, she managed various projects and collaborated with clients to deliver effective solutions. She also worked as an Account Manager at we are experience from 2015 to 2016, further developing her client management skills.
Education and Expertise
Anna Caselli holds a Bachelor of Arts in Anthropology from Stony Brook University, where she studied from 2009 to 2012. Additionally, she earned a Certificate in Leadership Principles from Harvard Business School Online in 2021. Her educational background supports her expertise in utilizing design thinking and lean UX methodologies to improve client engagement and customer experience.
Advocacy for Client Collaboration
Anna advocates for co-creation processes that align teams with customer needs and expectations. Her focus on delivering impactful user experiences through strategic collaboration emphasizes the importance of understanding client perspectives in the development of services and products.