Thomas Benton
About Thomas Benton
Thomas Benton is a Marketing Analyst with expertise in Conversion Rate Optimization and Digital Analytics. He has worked at Fifth Third Bank and Modus, and has a background in Business Informatics from Northern Kentucky University.
Work at Fifth Third Bank
Thomas Benton has been employed at Fifth Third Bank since 2016, where he holds the position of Principal Digital Analytics Analyst. In this role, he focuses on digital analytics, contributing to the bank's online marketing strategies. His tenure at Fifth Third Bank spans over eight years, during which he has developed expertise in analyzing digital performance metrics to enhance customer engagement and drive business growth.
Work at Modus
Since 2021, Thomas Benton has served as a Marketing Analyst at Modus. He works remotely in this position, allowing him to apply his skills in digital marketing and analytics from a flexible location. His role involves leveraging data to optimize marketing strategies and improve overall conversion rates, reflecting his specialization in Conversion Rate Optimization and Digital Analytics.
Previous Experience at Axcess Financial
Before joining Fifth Third Bank, Thomas Benton worked at Axcess Financial as a Web Analytics Analyst from 2012 to 2015. During his three years at Axcess Financial, he focused on analyzing web traffic and user behavior to inform marketing decisions and improve online performance. This experience laid the groundwork for his subsequent roles in digital analytics.
Education and Expertise
Thomas Benton earned a Bachelor of Science degree in Business Informatics from Northern Kentucky University, where he studied from 2009 to 2013. Additionally, he spent 11 months at Glasgow Caledonian University in 2011, further enhancing his educational background. His academic training supports his expertise in digital analytics and conversion rate optimization, areas in which he has established a proven track record.