Siddharth Bajaj
About Siddharth Bajaj
Siddharth Bajaj serves as the Head of Digital Marketing and Corporate Communications at Monarch Networth Capital Ltd, where he has worked since 2021. He has extensive experience in marketing roles across various companies, including YES SECURITIES and Angel Broking Ltd, and holds multiple degrees in marketing and computer science.
Current Role at Monarch Networth Capital
Siddharth Bajaj serves as the Head of Digital Marketing and Corporate Communications at Monarch Networth Capital Ltd. since 2021. In this role, he focuses on developing and implementing digital marketing strategies that enhance the company's online presence and corporate communication efforts. His responsibilities include overseeing marketing operations and ensuring alignment with the company's overall business objectives.
Previous Experience in Marketing
Siddharth Bajaj has held several significant positions in the marketing sector prior to his current role. He worked at YES SECURITIES as Vice President & Head of Marketing from 2016 to 2021, and previously as Assistant Vice President Marketing from 2016 to 2018. He also served as Head of Marketing at IndiaNivesh Shares and Securities Private Limited for one year in 2015. His earlier experience includes a role as Assistant Vice President - Marketing at Anand Rathi Share & Stock Brokers Ltd. from 2012 to 2015.
Educational Background and Qualifications
Siddharth Bajaj has a diverse educational background. He earned an MBA in Advertising & PR from Devi Ahilya Vishwavidyalaya from 2002 to 2004. He also holds a Bachelor of Science in Computer Science from Maharaja Ranjit Singh College of Professional Sciences, Indore, and Islamia Karimia Degree College, Indore. Additionally, he completed a Certificate in Digital Marketing from Edupristine, Mumbai in 2015 and a Certificate in Data Science Foundation from INSAID in 2020.
Expertise in Marketing Strategies
Siddharth Bajaj possesses expertise in managing both Above The Line (ATL) and Below The Line (BTL) marketing strategies. He has a strong focus on customer advocacy, crisis management, and internal communications. His strategic approach to customer lifecycle management aims to deepen relationships and enhance customer loyalty. He is also skilled in public relations and the creative process, contributing to successful marketing campaigns.
Focus on Digital Engagement and Customer Experience
Siddharth Bajaj is passionate about learning new marketing technologies and trends that improve customer experience and loyalty. He has a keen interest in employer branding and digital engagement strategies, aiming to enhance customer delight while maintaining a non-intrusive approach. His comprehensive understanding of marketing operations and agency relations supports his initiatives in digital marketing.