Cann Yeo 楊建城
About Cann Yeo 楊建城
Cann Yeo 楊建城 is a Marketing Technology Manager at MoneyLion in Kuala Lumpur, Malaysia, with extensive experience in digital marketing and a deep understanding of marketing strategies and tools.
Title
Cann Yeo 楊建城 currently holds the position of Marketing Technology Manager at MoneyLion in the Federal Territory of Kuala Lumpur, Malaysia.
Current Company - MoneyLion
Cann Yeo is currently working at MoneyLion as a Marketing Technology Manager, where he leverages his extensive experience integrating new marketing tools and adopting advanced features to drive marketing efforts.
Previous Roles
Cann Yeo has a diverse background in digital marketing with roles at various companies. He worked as a Commercial Marketing Manager at Adaptavist for 10 months, Digital Marketing at respond.io for a year, and Senior Executive in Digital Media & Marketing at Stampede Solution - VOLARE® for two years. Additionally, he served as a Digital Marketing Specialist at SuperAnt for 8 months, and as a Recruitment Consultant (IT) at iForte Executive Search for 2 years during his student years.
Educational Background
Cann Yeo holds an American Degree in Psychology and Marketing from Upper Iowa University, where he studied from 2012 to 2016. Prior to that, he completed foundational IT studies at Asia Pacific University of Technology and Innovation (APU / APIIT) from 2009 to 2011 and achieved his SPM certification from SMK Seg Hwa in the science stream from 2004 to 2008.
Expertise in Marketing Tools and Strategies
Throughout his career, Cann Yeo has emphasized the importance of integrating the right SaaS tools for business needs, choosing from over 10,000 available options. He possesses a deep understanding of the evolving landscape of marketing strategies, from the time when Facebook Page Likes were valued at $3 each, to the current necessity of influencers, genuine content, and testimonials for brand awareness. Cann also advocates for a seamless buying experience influenced by Super-apps and actively participates in the Segment Community, focusing on customer data platforms.
Freelance Work
In addition to his full-time roles, Cann Yeo also works as a Freelancer specializing in Digital Marketing. His freelance work continues to shape and enhance his expertise, particularly in growth marketing, which he identifies as crucial for achieving success in marketing strategies.