Malorie Mo
About Malorie Mo
Malorie Mo is the Director of Product Marketing at MoneyLion in the United States, with a background in marketing roles at HSBC and East West Bank. She has led significant marketing initiatives and holds a Bachelor of Arts in Economics & Business Studies from New York University.
Current Position at MoneyLion
Malorie Mo currently serves as the Director of Product Marketing at MoneyLion in the United States. In this role, she is responsible for leading the marketing strategies and initiatives for MoneyLion's products. Her duties include overseeing digital advertising efforts, go-to-market strategies, and customer acquisition programs. Under her guidance, MoneyLion has seen significant improvements in customer engagement and acquisition.
Previous Roles at HSBC and East West Bank
Before joining MoneyLion, Malorie Mo held several key marketing positions. At HSBC, she worked as a Proposition Lead and AVP Marketing Manager, Brand & Strategic Programs in New York, overseeing rebranding efforts and improving brand recognition. She also served at East West Bank as AVP, Marketing Manager and Market Strategy Manager in New York, where she led stakeholder management programs and successful customer engagement initiatives.
Educational Background
Malorie Mo studied at New York University, earning a Bachelor of Arts (BA) in Economics & Business Studies from 2009 to 2013. She also attended the Baccalaureate School for Global Education. Her educational background in economics and business has provided a strong foundation for her roles in product marketing and business development.
Professional Achievements
Throughout her career, Malorie Mo has accomplished several significant achievements. At MoneyLion, she led the launch of a new digital advertising campaign that significantly increased customer engagement. She also developed a comprehensive go-to-market strategy for a new financial product and managed a cross-functional team to enhance customer acquisition and retention programs. At HSBC, she played a key role in rebranding efforts, and at East West Bank, she implemented a successful customer engagement program leading to higher customer satisfaction scores.
Industry Presentations
Malorie Mo has shared her expertise by presenting at industry conferences on topics related to digital advertising and financial product marketing. Her presentations focus on innovative strategies and best practices for enhancing customer engagement and marketing effectiveness in the financial sector.