Mark Goodwin
About Mark Goodwin
Mark Goodwin is the Director of Marketing Strategy and Analytics at MoneyLion in New York, with extensive experience in pricing and marketing analytics across various industries.
Current Role at MoneyLion
Mark Goodwin is currently serving as the Director of Marketing Strategy and Analytics at MoneyLion. Based in New York, New York, he focuses on developing and implementing marketing strategies. He analyzes data to inform marketing decisions, likely including digital marketing and data analytics to drive business growth.
Previous Roles at Gopuff and Walmart
Prior to joining MoneyLion, Mark worked as the Director of Pricing at Gopuff from 2021 to 2022 for 9 months. Before that, he held various roles at Walmart, including Director of Marketing Analytics and Associate Director of Marketing Analytics between 2018 and 2021. His tenure at Walmart was spent in Hoboken, New Jersey, where he developed expertise in marketing analytics.
Experience at Toys"R"Us
Mark Goodwin spent several years at Toys"R"Us, where he held multiple roles ranging from Senior Financial Analyst to Director of Pricing & Marketing Analytics. His tenure at Toys"R"Us spanned from 2012 to 2018 in Wayne, New Jersey. During these years, he built extensive experience in pricing and marketing analytics, enriching his skills in these critical business areas.
Early Career at CR Bard
Mark began his career at CR Bard, working from 2007 to 2012. He started as a QA Systems Administrator and later took on the role of Quality Systems Engineer. Based in Murray Hill, New Jersey, his early career was focused on quality systems within the healthcare industry. This experience provided a strong analytical foundation that he later applied to roles in marketing and pricing analytics.
Educational Background
Mark Goodwin holds a Master of Business Administration (MBA) with a focus on Finance and Supply Chain Management from Rutgers Business School, completed between 2009 and 2012. He also has a Bachelor of Science (BS) in Biomedical/Medical Engineering from Rutgers, The State University of New Jersey-New Brunswick, completed between 2003 and 2007. His education provided a strong technical and business foundation that supports his expertise in marketing strategy and analytics.