Parivaz Alloo
About Parivaz Alloo
Parivaz Alloo is the Director of Performance Marketing at MoneyLion in the San Francisco Bay Area, with extensive experience in digital marketing and market expansion strategies.
Current Role at MoneyLion
Parivaz Alloo currently serves as the Director of Performance Marketing at MoneyLion, based in the San Francisco Bay Area. In this role, Parivaz oversees the planning and execution of performance marketing campaigns aimed at enhancing customer acquisition and retention. Prior to this position, Parivaz held the role of Sr. Digital Marketing Manager at the same company. This dual role allows for strategic oversight and hands-on management of MoneyLion’s digital marketing initiatives.
Previous Experience at TripAdvisor
Between 2016 and 2018, Parivaz Alloo worked at TripAdvisor as a Digital Marketing Manager (Display) in the TripAdvisor Experiences division. Based in the San Francisco Bay Area, Parivaz was responsible for managing display advertising campaigns designed to drive traffic and engagement for TripAdvisor’s experience offerings. This role involved leveraging data analytics and optimization techniques to improve campaign performance.
Marketing Role at Webpass Inc.
Parivaz Alloo held multiple roles at Webpass Inc. from 2010 to 2015. Initially, Parivaz served as a Sr. Marketing/Brand Specialist for two years before transitioning to the role of Sr. Marketing Campaign Manager/Art Director for three years. While at Webpass, Parivaz was responsible for developing and executing marketing and branding strategies that increased the company’s market presence. The work included creating visually compelling marketing materials and managing campaigns from conception to execution.
Educational Background
Parivaz Alloo holds an MFA in Advertising from the Academy of Art University, where she studied from 2004 to 2007. Prior to that, Parivaz earned a Masters in Commerce with a focus on Marketing Management from the University of Mumbai between 2002 and 2004. She also achieved a Bachelors in Commerce from the Sydenham Institute of Management Studies, Research and Entrepreneurship Education, and holds a Diploma in Advertising from K.C. College.
Early Career and Other Roles
Parivaz Alloo’s career began with a role as an Administrative Assistant at the Academy of Art University from 2006 to 2007. She later joined Agile Informatics as a Marketing Manager from 2008 to 2010. In these roles, Parivaz amassed valuable experience in marketing management and administration that laid the foundation for her later success in more senior marketing positions.