Shruti Vishnu Patil
About Shruti Vishnu Patil
Shruti Vishnu Patil is a Sr. Performance Marketing Manager at MoneyLion in the New York City Metropolitan Area, specializing in advanced analytics and machine learning to optimize marketing strategies.
Title and Current Role
Shruti Vishnu Patil is a Sr. Performance Marketing Manager currently working at MoneyLion in the New York City Metropolitan Area. In this role, she employs a data-driven approach to optimize marketing campaigns, significantly increasing user acquisition.
Professional Experience and Responsibilities
Shruti Patil's career includes roles such as User Acquisition Manager at Current (2021-2022) where she mentored junior professionals, Growth Strategist at Brigit (2018-2021) where she developed a comprehensive digital marketing strategy, Enterprise Data Governance Intern at Dun & Bradstreet (2017), Graduate Research Assistant at NYU Tandon School of Engineering (2017), and Digital Marketing Strategist at Iksula (2014-2016) where she led the launch of a digital marketing campaign. Each of these roles contributed to her expertise in user acquisition, digital marketing, and data governance.
Educational Background
Shruti Patil has a Master's degree in Management of Technology from New York University, acquired from 2016 to 2018. She holds a Bachelor's degree in Information Technology from St. Francis Institute Of Technology, completed in 2014. Moreover, she achieved a Diploma in Computer Engineering from Sardar Vallabhbhai Patel Polytechnic in 2011. Her foundational education was completed at Children's Academy from 2000 to 2007.
Specializations and Skills
Shruti Patil specializes in leveraging advanced analytics and machine learning to enhance performance marketing strategies. Her skill set is broadened by her experience in data governance, digital marketing strategy, user acquisition, and team leadership. Notably, at MoneyLion, she successfully utilized a data-driven approach to optimize marketing efforts.
Industry Contributions and Presentations
In 2022, Shruti Patil presented a case study on successful user acquisition strategies at a major digital marketing conference. This highlights her active participation and thought leadership within the digital marketing industry.