Michael Tran
About Michael Tran
Michael Tran is a Growth Marketing Manager at Monos in Vancouver, British Columbia, Canada, with extensive experience in digital marketing and a background in business and psychology.
Current Role: Growth Marketing Manager at Monos
Michael Tran has been serving as the Growth Marketing Manager at Monos since 2022 in Vancouver, British Columbia, Canada. In this position, he is responsible for driving the growth and expansion of the company's marketing efforts. He successfully implemented an influencer marketing campaign that increased social media engagement by 30% and developed a data-driven customer segmentation strategy that led to a 20% rise in email marketing conversion rates.
Previous Experience: Director Of Marketing at Vitasave
Michael Tran worked as the Director Of Marketing at Vitasave from 2021 to 2022 in Vancouver, British Columbia, Canada. During his tenure, he was responsible for overseeing all marketing activities and strategies, ensuring the effective promotion of Vitasave's products and services.
Professional Background: Colony Digital and Self Employment
Michael Tran has significant experience in various marketing roles at Colony Digital. Beginning as a Head of Marketing from 2020 to 2021, then Digital Marketing Manager from 2019 to 2020, and prior to that as a Senior Digital Marketing Specialist in 2019. Additionally, he served as a Digital Marketing Consultant from 2018 to 2021 while self-employed in Vancouver, Canada Area, providing expert advice and strategies to clients.
Educational Background: The University of British Columbia
Michael Tran graduated with a Bachelor of Commerce (B.Com.) with Honors and a Minor in Psychology from The University of British Columbia. His educational background in business and marketing has provided him with a strong foundation for his career. He is also pursuing a Certificate in Data Analytics from BrainStation.
Industry Contributions and Publications
Michael Tran has made notable contributions to the marketing industry. In 2022, he authored an article on the impact of digital marketing on consumer behavior, which was published in the Journal of Marketing Research. Additionally, he presented a case study on sustainable marketing practices at the 2023 Canadian Marketing Association conference. He also volunteers as a mentor for the Digital Marketing Bootcamp at BrainStation, assisting students in their transition into marketing careers.