Roxanne Tan
About Roxanne Tan
Roxanne Tan is the Director of Growth Marketing at Monos and a Lead Instructor at BrainStation, with extensive experience in digital marketing and a strong background in scaling DTC brands.
Current Role at Monos
Roxanne Tan holds the position of Director of Growth Marketing at Monos in Vancouver, British Columbia, Canada, since 2022. In this role, she developed and implemented a comprehensive growth strategy that significantly increased customer acquisition and retention rates. Additionally, she specializes in full funnel attribution, enabling precise measurement and optimization of marketing efforts. Her data-driven approach has been instrumental in scaling multiple DTC brands to 9-figure revenues.
Educational Background
Roxanne Tan studied at Simon Fraser University from 2012 to 2015, where she achieved a Bachelor’s Degree in Communications. She further enhanced her expertise by obtaining a Digital Marketing Certificate from RED Academy in 2016.
Experience at BrainStation
Since 2021, Roxanne Tan has been serving as the Lead Instructor for Search Marketing & Social Media at BrainStation. In this role, she actively mentors and teaches the next generation of digital marketers, sharing her extensive knowledge and experience in the field. Her involvement at BrainStation underscores her commitment to fostering new talent in the digital marketing industry.
Previous Roles and Experience
Before her current roles, Roxanne Tan amassed extensive experience in various marketing positions. She worked at Article, first as a Digital Marketing Specialist from 2017 to 2020, and later as a Paid Social Lead until 2022. She served as an Instructor in Digital Marketing at Somerville Academy from 2019 to 2020. Prior to these roles, she was a Digital Marketing Campaign Manager at Yellow Pages / Pages Jaunes – Canada and Marketing Director at Pure Life Physiotherapy. Her career began with roles like Social Media Manager at JAC by Jacqueline Conoir and Street Style Ambassador/Writer at HUSH Magazine.
Specialization and Expertise
Roxanne Tan specializes in various facets of digital marketing, including conversion rate optimization and advanced data analytics. She is adept at managing and optimizing paid media campaigns to maximize ROI. Her expertise in influencer marketing and utilizing partnerships has helped expand brand reach and engagement. With a strong background in data-driven strategies, she has significantly improved marketing campaign performance across multiple channels.