Alastair Brodie
About Alastair Brodie
Alastair Brodie is a Commercial Director at Monsoon Consulting, specializing in e-commerce solutions and international strategy. With over a decade of experience in the retail B2C and B2B eCommerce sectors, he has held various leadership roles across multiple companies in the UK and the USA.
Work at Monsoon Consulting
Alastair Brodie serves as the Commercial Director at Monsoon Consulting, a position he has held since 2018. In this role, he focuses on providing strategic direction and leadership within the company. His expertise in e-commerce platform solutions and international strategy supports the company's objectives in the retail B2C and B2B sectors. Brodie's extensive experience in managing online brand strategy and retail planning enhances Monsoon Consulting's capabilities in the competitive e-commerce landscape.
Previous Roles and Experience
Before joining Monsoon Consulting, Alastair Brodie held several significant positions in various organizations. He worked as the Commercial Director at OnePulse for six months in 2018 and served as the Chief Revenue Officer at Wedge Traffic from 2023 to 2024. His tenure at CARGO eCommerce Solutions as Managing Director lasted four years, from 2010 to 2014. Additionally, he was the MD and eCommerce Consultant at Elevation for ten years, from 2014 to 2024, and held roles at CuriousGroup, Astound Commerce, SmartOSC, and drivebusiness, contributing to his comprehensive knowledge in the e-commerce sector.
Education and Expertise
Alastair Brodie studied at Belmont House School from 1989 to 1995 and later attended the University of Glasgow, where he earned a Master of Arts in Social Science, Business, and Psychology between 1995 and 2008. His educational background supports his specialization in interactive design and development, e-commerce platform solutions, and international strategy. Brodie possesses expertise in data segmentation and eCRM, which enhances customer relationship management strategies.
Achievements in E-commerce
Throughout his career, Alastair Brodie has been instrumental in managing and developing multi-million revenue-generating accounts in the UK and European online e-commerce and marketing sectors. His extensive experience includes overseeing online brand strategy and eCommerce development for key businesses across the UK, Europe, and the USA. Brodie's strategic direction has contributed to the growth and success of various organizations within the retail e-commerce space.