Adam Heintz
About Adam Heintz
Adam Heintz serves as the Senior Vice President of Business Intelligence at Monumental Sports & Entertainment, where he has worked since 2016. He has held various leadership roles in business intelligence, marketing, and strategy across multiple organizations, including LivingSocial and Accenture.
Current Role at Monumental Sports & Entertainment
Adam Heintz serves as the Senior Vice President of Business Intelligence at Monumental Sports & Entertainment. He has held this position since 2018, contributing to the organization's strategic decision-making through data-driven insights. His role encompasses overseeing analytics and operations functions, which are essential for enhancing business performance and supporting various teams within the organization.
Previous Experience at LivingSocial
Adam Heintz has held multiple positions at LivingSocial. He worked as the Senior Director of New & Vertical Businesses from 2013 to 2014, and later served as Vice President of Marketing for six months in 2016. Additionally, he was the Director of Strategy and Development for New Business Initiatives from 2011 to 2013. His roles involved managing sales and digital marketing organizations, as well as strategy development.
Education and Expertise
Adam Heintz earned his MBA from The University of Chicago Booth School of Business, where he studied Strategic Management, Economics, and Marketing from 2008 to 2010. He also holds a Bachelor of Business Administration in Finance from Ohio University, completed between 1998 and 2002. His expertise includes general management, analytics, strategy, digital marketing, e-commerce, consumer goods, B2B, SaaS, and strategic marketing.
Experience at Accenture and ONOSYS
Prior to his tenure at LivingSocial, Adam Heintz worked at Accenture as a Finance Specialist in Financial Services from 2003 to 2006. He also served as President of ONOSYS, a LivingSocial company, from 2014 to 2016. His experience in these roles contributed to his understanding of profit and loss management across various verticals, including entertainment, travel, and restaurant SaaS technology.
Involvement with VITALIZE Venture Capital
Since 2021, Adam Heintz has been a member and angel investor at VITALIZE Venture Capital. In this role, he engages with early-stage companies, leveraging his extensive background in business intelligence and strategic management to support emerging ventures.