Luke Willardson
About Luke Willardson
Luke Willardson serves as the Senior Manager of Email Design and Execution at Monumental Sports & Entertainment, where he oversees email campaigns for major sports teams and events. He has a background in marketing analytics and sports management, with previous roles in various organizations including Monumental Sports, Provident Funding Associates, and Brigham Young University.
Current Role at Monumental Sports & Entertainment
Luke Willardson serves as the Senior Manager of Email Design and Execution at Monumental Sports & Entertainment. He has held this position since 2021, focusing on the creation and deployment of email campaigns for major sports teams and events, including the Washington Capitals, Washington Mystics, and Capital City Go-Go. His responsibilities include managing email communication strategies for events at Capital One Arena and EagleBank Arena. He plays a key role in tracking and reporting subscription numbers for the Monumental Sports Network app.
Previous Experience in Marketing and Analytics
Prior to his current role, Luke Willardson worked at Monumental Sports & Entertainment as the Manager of Email Marketing from 2015 to 2021. He began his career in marketing analytics as an intern at Monumental Sports & Entertainment in 2015. He also gained experience as a Market Research Intern at Competitor Group in 2014 and as a Credit Analyst at Provident Funding Associates L.P. from 2011 to 2014.
Educational Background
Luke Willardson studied at San Diego State University, where he earned a Master of Business Administration (M.B.A.) with a focus on Sports Management. He also holds a Bachelor of Science in Business Management - Finance from Brigham Young University. Additionally, he attended Grossmont College, where he studied Business Administration.
Early Career and Management Experience
Luke Willardson's early career included roles that provided him with management experience. He worked as an Office Manager at GRC Electronics, Inc. from 2006 to 2008. He also served as a Test Administrator at Brigham Young University Testing Center from 2008 to 2011, where he managed testing operations.
Analytical Skills and Reporting
In his current and previous roles, Luke Willardson has demonstrated strong analytical skills. He is responsible for compiling and analyzing monthly database reports using tools such as Omniture, Google Analytics, and Eloqua. His expertise in data analysis supports the strategic decisions related to email marketing and communication.