Jaime Bettencourt
About Jaime Bettencourt
Jaime Bettencourt serves as the Senior Vice President of Global Account Management and Marketing at Mood Media. With extensive experience in retail and account management, she is a recognized speaker and contributor in the industry.
Current Role at Mood Media
Jaime Bettencourt serves as the Senior Vice President of Global Account Management and Marketing at Mood Media, a position she has held since 2024. In this role, she is responsible for overseeing global account strategies and marketing initiatives, focusing on enhancing client relationships and driving business growth. Her leadership is pivotal in aligning Mood Media's services with the evolving needs of the retail industry.
Previous Experience at Mood Media
Jaime Bettencourt has extensive experience at Mood Media, having held multiple senior leadership roles. She served as Senior Vice President of North America & Global Services Sales from 2021 to 2024, and prior to that, she was Senior Vice President of Premier Sales & Account Management from 2015 to 2019. Her tenure also includes positions as Senior Vice President of North America Sales and Senior Vice President of Global Account Management, showcasing her deep understanding of the company's operations and client needs.
Education and Professional Development
Jaime Bettencourt studied at the College of Charleston, where she earned a Bachelor of Arts in Media Communications with a Business Minor from 1995 to 1999. She furthered her education at Stanford University, obtaining an Executive Education Certificate in Accounting & Finance in 2015. Additionally, she participated in an International Study Abroad program in Florence, Italy, in 1999, which contributed to her global perspective in business.
Industry Engagement and Contributions
Jaime Bettencourt is an active participant in the retail industry, frequently speaking and moderating at key events such as SXSW and Future Stores. She is also a contributor to SharpHeels, where she shares insights on industry trends and strategies. Her expertise is recognized in various publications, including Forbes, Women’s Wear Daily, and AdWeek, highlighting her influence and thought leadership within the sector.
Expertise in Retail and Corporate Strategy
Jaime Bettencourt possesses significant expertise in private equity-owned company structures and aligning corporate strategies with growth plans. She emphasizes the integration of digital experiences within physical retail environments, reflecting her understanding of current consumer behavior and expectations. Her passion for building cross-functional, data-driven teams supports her strategic approach to business development.