Janell Y.
About Janell Y.
Janell Y. is the Director of Brand Marketing at Moov, where she has worked since 2023. With a background in brand storytelling and a Master's degree in Advertising from The University of Texas at Austin, she has developed innovative marketing strategies and has experience in various roles across multiple organizations.
Current Role in Brand Marketing
Janell Y. serves as the Director of Brand Marketing at Moov, a position she has held since 2023. In this role, she oversees brand marketing strategies and initiatives, contributing to the overall brand vision and execution. Her responsibilities include leading marketing campaigns and ensuring brand consistency across various platforms.
Experience at Moov
Prior to her current role, Janell worked at Moov as the Senior Manager of Brand Storytelling from 2021 to 2023. During her tenure, she developed a choose-your-own-adventure event video concept, demonstrating her innovative approach to brand marketing. This project highlighted her ability to engage audiences through creative storytelling.
Educational Background
Janell Y. studied at The University of Texas at Austin, where she earned a Master of Arts (M.A.) in Advertising. She also holds a Bachelor of Arts (B.A.) in English with a concentration in Creative Writing from Colorado State University. Her educational background supports her expertise in brand marketing and creative communication.
Previous Professional Experience
Janell has a diverse professional background in marketing and communications. She worked at Q2 as a Copywriter and Digital Media Manager from 2014 to 2016, and later as a Senior Copywriter and Producer from 2016 to 2019. She also served as the Senior Manager of Copy & Creative at TrackVia, Inc. from 2019 to 2021. Additionally, her experience includes roles at The University of Texas at Austin as a Graduate Teaching Assistant and Social Media Strategist.
Creative Process and Interests
Janell employs a creative process that involves capturing ideas in a notebook and on her iPhone, which includes campaign ideas, ad copy, and personal reflections. She finds inspiration in everyday activities and environments, which informs her brainstorming sessions. Outside of her professional work, she enjoys writing haikus, reflecting her passion for creative writing.