Cassandra Stone
About Cassandra Stone
Cassandra Stone is a Trending Editor at Motherly, where she has worked since 2021. With a background in journalism and experience at various media outlets, she specializes in optimizing social-first content and contributing to content strategy.
Current Role at Motherly
Cassandra Stone serves as the Trending Editor at Motherly, a position she has held since 2021. In this role, she plays a key part in optimizing social-first content packaging. She collaborates closely with the Editorial Director and Director of Social to implement a metrics-first approach to content strategy. Cassandra engages in sourcing and pitching ideas that align with Motherly's trending and viral content objectives. She also provides editing and feedback to team members and freelance writers, ensuring the content meets the publication's standards.
Previous Experience at Scary Mommy
Before joining Motherly, Cassandra worked at Scary Mommy from 2017 to 2021. She held the positions of News Writer and Weekend Editor during her four-year tenure. In these roles, she contributed to the publication's content by covering trending topics and managing weekend editorial operations. Her experience at Scary Mommy helped her develop skills in content creation and audience engagement.
Background in Journalism
Cassandra Stone studied Journalism at Duquesne University, where she earned her Bachelor of Arts (B.A.) degree from 2003 to 2007. This educational background provided her with foundational knowledge and skills in writing, reporting, and media ethics, which she has applied throughout her career in various editorial roles.
Experience in Content Creation
Cassandra has a diverse background in content creation, having worked in various roles prior to her current position. She served as a Weekend Editor and Contributing Writer at DEFY Media from 2012 to 2015. Additionally, she worked as a Freelance Journalist at Courier Newsroom for ten months in 2020 to 2021. Her experience also includes roles as a Copywriter at Guardian Protection Services and a Content Writer at BRUNNER, where she honed her skills in crafting engaging and effective content.
Role in Editorial Strategy
At Motherly, Cassandra contributes significantly to the content strategy by collaborating with the editorial team. She shares insights and takeaways that help shape the direction of content development. Her role involves analyzing metrics to inform editorial decisions, ensuring that the content resonates with the audience and aligns with current trends.