Jennifer Watro
About Jennifer Watro
Jennifer Watro serves as the Head of Audience Development at Motherly, bringing extensive experience in audience growth and content distribution across various platforms. Her background includes leadership roles at notable organizations such as the New York Post and Red Tricycle, along with expertise in SEO, email marketing, and analytics tools.
Current Role at Motherly
Jennifer Watro serves as the Head of Audience Development at Motherly since 2021. In this role, she focuses on strategies to enhance audience engagement and growth. Her responsibilities include analyzing audience behavior and implementing effective content distribution methods to reach a broader demographic.
Previous Experience at New York Post
Jennifer Watro worked at New York Post as Director of Audience Development from 2017 to 2019. During her tenure, she developed strategies to increase audience reach and engagement. She briefly held the position of Senior Director of Audience Development in 2019 for two months, further enhancing her expertise in the field.
Background in Audience Development
Jennifer has a strong background in audience development, with experience in SEO, syndication, and content insights. She has worked with various platforms for content distribution, including Apple News, Newsbreak, and Yahoo. Her skills in audience analysis contribute to her ability to grow and diversify traffic effectively.
Education and Qualifications
Jennifer Watro earned her Bachelor's degree in Communication, English, and Journalism from the University at Albany, SUNY, from 2005 to 2008. This educational background provides her with a solid foundation in communication strategies and media analysis, which she applies in her professional roles.
Expertise in Marketing Tools
Jennifer is proficient in various audience development tools, including Google Analytics, Facebook Insights, and Tableau. She has extensive experience with email marketing platforms such as Mailchimp and Klaviyo. Her skills in organic social media distribution further enhance her capabilities in audience engagement.