Kate Shaner
About Kate Shaner
Kate Shaner is a Senior Director of Sales Marketing at Motherly®, with extensive experience in marketing and brand management across various industries. She has held significant roles at organizations such as United Talent Agency, Comcast, and The Wall Street Journal, and possesses a strong educational background in Communication from Villanova University.
Current Role at Motherly
Kate Shaner serves as the Senior Director of Sales Marketing at Motherly®, a position she has held since 2020. In this role, she is responsible for developing and implementing sales marketing strategies that align with the company's objectives. Her work focuses on enhancing brand visibility and driving revenue growth within the parenting and family sector. Based in New York, New York, Kate has contributed to the company's marketing initiatives through her extensive industry experience.
Previous Experience in Sales and Marketing
Prior to her current role, Kate Shaner held several significant positions in sales and marketing. She worked at What to Expect as Senior Director of Sales Development from 2017 to 2019. Before that, she was the Vice President of Haircare at United Talent Agency from 2014 to 2016. Her experience also includes roles at Comcast, where she served as Senior Brand Manager and Senior Business Development Manager, and at The Wall Street Journal as Senior Marketing Manager.
Educational Background
Kate Shaner earned her Bachelor of Arts in Communication and Media Studies from Villanova University, where she studied from 1999 to 2003. Her academic background has provided her with a solid foundation in communication principles, which she has applied throughout her career in various marketing and sales roles.
Marketing Strategy Development
Throughout her career, Kate Shaner has developed marketing strategies that have significantly increased revenue for top media brands. Her dynamic perspective on marketing strategy stems from her experience on the client, agency, and media sides. She has led numerous successful cross-platform marketing programs and product launches, showcasing her ability to drive results in competitive markets.
Notable Brands and Collaborations
Kate Shaner has extensive experience working with leading brands such as Procter & Gamble, Ziff Davis, and Bloomberg Businessweek. Her roles have involved collaborating with these brands to enhance their marketing efforts and achieve business objectives. This experience has enriched her understanding of brand management and marketing effectiveness.