Alfia Ilicheva
About Alfia Ilicheva
Alfia Ilicheva is a Managing Director and the CEO & Co-Founder of Edna Technologies, with a diverse background in digital strategy and product development. She has held various roles at notable firms including Bridgewater Associates and Fahrenheit 212, and she is a graduate of Columbia Business School and Georgetown University.
Current Role at Motive Partners
Alfia Ilicheva serves as Managing Director at Motive Partners, a position she has held since 2023. In this role, she contributes to the firm's focus on technology-driven financial services. Her responsibilities include overseeing strategic initiatives and fostering relationships within the financial technology sector. The firm operates in a hybrid model, allowing for flexibility in work arrangements.
Professional Experience
Prior to her current role, Alfia Ilicheva accumulated extensive experience in various leadership positions. She worked at Bridgewater Associates from 2019 to 2023, focusing on digital strategy and product development. Her earlier roles included Engagement Manager at Fahrenheit 212 and Group Director at R/GA, where she led business transformation efforts. Additionally, she held positions at Bank of America Merrill Lynch, Royal Bank of Scotland Group, and Barclays Wealth.
Education and Expertise
Alfia Ilicheva holds a Master of Business Administration (MBA) from Columbia Business School, which she completed from 2011 to 2013. She also earned a Bachelor of Science in Foreign Service from Georgetown University, studying there from 2004 to 2008. Her educational background provides a strong foundation in business and strategy, complementing her extensive professional experience.
Leadership and Community Involvement
In addition to her corporate roles, Alfia Ilicheva is actively involved in community leadership. She has been a Presidential Leadership Scholar since 2019, participating in a program designed to develop the next generation of leaders. This involvement reflects her commitment to leadership development and community engagement.
Early Education
Alfia Ilicheva completed her high school education at Dwight-Englewood School, where she earned her High School Diploma from 2000 to 2004. This early education laid the groundwork for her subsequent academic and professional achievements.