Luciana Vedovato
About Luciana Vedovato
Luciana Vedovato is an experienced External Communications Leader at Motorola, responsible for the brand's global communications and product launches, particularly in the LATAM market.
Luciana Vedovato - External Communications Leader at Motorola
Luciana Vedovato serves as the External Communications Leader at Motorola. With a career spanning over 25 years in external communications, she oversees all aspects of Motorola's brand communications and global product launch events. Her responsibilities include coordinating with company spokespeople to ensure that messaging resonates with key stakeholders worldwide. She plays a pivotal role in shaping the company's public image and ensuring successful product introductions.
Luciana Vedovato - Experience and Career at Motorola
Luciana Vedovato joined Motorola in 1999 as a PR specialist for the Brazilian market. Since then, she has advanced through various roles and now holds the position of External Communications Leader. In this role, she has led her team through significant milestones such as Motorola's return to the premium market and the launch of the motorola razr, the world's first clamshell smartphone. She is also responsible for communications strategies in the LATAM market.
Luciana Vedovato - Education and Academic Background
Luciana Vedovato holds a degree in Sociology from Pontifícia Universitária Católica São Paulo and a degree in Journalism from Metodista University. Additionally, she has a master’s in Business Communications from Faculdade Casper Líbero. Her extensive academic background provides a strong foundation for her work in external communications, enabling her to effectively manage complex PR strategies and initiatives.
Luciana Vedovato - Career Beginnings in Brazilian PR Agencies
Before joining Motorola, Luciana Vedovato worked for various Brazilian PR agencies. These early career experiences equipped her with the skills and knowledge required for successful public relations and communications management. Her work across multiple agencies allowed her to develop a diverse set of skills that she later applied in her roles at Motorola.