Ruben Castano
About Ruben Castano
Ruben Castano is a seasoned Customer Experience Leader for the Mobile Business Group, known for integrating customer insights into product development and marketing strategies.
Title and Role
Ruben Castano is a Customer Experience Leader at the Mobile Business Group. He is responsible for understanding the customer journey through thorough research. He integrates the customer's voice into product development, making sure that feedback and insights are used to enhance products and services. Additionally, Ruben defines product positioning and communication strategies through Product Marketing, creating assets that communicate product value to channel partners and customers.
Professional Background in Design
Ruben Castano has a robust professional background in design and innovation. Before his current role, he served as Head of Design, directing multidisciplinary teams in innovation, research, development, and design for key products and franchises. He has led successful design teams across Europe, Asia, and the Americas, earning multiple design awards for his contributions. Ruben was also instrumental in defining strategies for Moto product designs since joining Motorola in 2005. Before joining Motorola, he led the European Brand and Design studio for Whirlpool.
Global Experience and Markets
Ruben Castano has gained extensive experience working in key global markets, providing him with a broad consumer perspective towards design and brand development. His leadership spans across various regions, including Europe, Asia, and the Americas. This global exposure has enriched his ability to tap into diverse consumer needs and preferences, ensuring that product designs are adapted to meet different market demands.
Education in Design and Strategy
Ruben Castano holds a bachelor’s degree in Design and Strategy from the Istituto Europeo di Design in Milan. His educational background has provided him with a solid foundation in both creative design principles and strategic thinking, which he effectively applies in his professional roles.
Location
Ruben Castano is based in Chicago. His location in this major urban center provides him with proximity to a vibrant tech and design community, as well as access to diverse consumer bases and industry resources.