James Carling
About James Carling
James Carling is a Senior Performance Marketing Manager with extensive experience in digital marketing. He has held various positions in notable companies, including Trainline, Virgin Media, and Motorway, specializing in performance media.
Current Role at Motorway
James Carling serves as the Senior Performance Marketing Manager at Motorway, a position he has held since 2021. In this role, he focuses on optimizing performance media strategies to enhance the company's marketing efforts. His expertise in digital marketing supports Motorway's objectives in reaching target audiences effectively.
Previous Experience in Digital Marketing
Before joining Motorway, James Carling accumulated extensive experience in digital marketing. He worked at Trainline as a Paid Marketing Manager from 2018 to 2020, where he managed paid marketing campaigns. He also served as PPC Manager at Virgin Media for seven months in 2020, and as Account Manager at Fusion Unlimited from 2015 to 2017. His career began as a PPC Executive at Jet2.com and Jet2holidays from 2017 to 2018.
Educational Background
James Carling studied Marketing & Advertising Management at Leeds Beckett University, where he earned a Bachelor of Arts (BA) degree from 2012 to 2015. Prior to that, he attended Queen Elizabeth Sixth Form College from 2010 to 2012. His educational background provides a strong foundation for his career in marketing.
Specialization in Performance Media
James Carling specializes in performance media, which encompasses paid search, programmatic display, and paid social advertising. His focus on these areas allows him to implement data-driven strategies that enhance campaign performance and drive measurable results for the organizations he works with.