Liza Skripka
About Liza Skripka
Liza Skripka is a CRM Manager with over five years of experience in digital marketing, specializing in CRM, growth marketing, and marketing analytics. She has held various roles in notable companies and founded a travel and lifestyle blog, demonstrating her expertise in data-driven strategies and content creation.
Work at Motorway
Liza Skripka has been serving as the CRM Manager at Motorway since 2021. In this role, she focuses on customer relationship management strategies to enhance user engagement and retention. Her experience in digital marketing and CRM allows her to implement data-driven approaches that align with the company's objectives.
Education and Expertise
Liza Skripka holds a Master of Science (MSc) from The University of Edinburgh, which she completed from 2014 to 2015. She also earned a Specialist Degree from Saint Petersburg State University of Finance and Economics, studying from 2009 to 2014. Additionally, she participated in an exchange program at Lingnan University in 2013. Her educational background supports her expertise in CRM, growth marketing, and marketing analytics.
Previous Work Experience
Before her current position at Motorway, Liza Skripka accumulated diverse experience in digital marketing roles. She worked at Colart as a Digital Specialist focusing on CRM and email automation from 2020 to 2021. Prior to that, she was a Commercial Specialist at Expedia Group, where she dealt with eCommerce, CRM, and loyalty programs from 2018 to 2019. Her career also includes roles at BSH Home Appliances Group and SEMrush, where she gained valuable insights into digital marketing strategies.
Achievements in Digital Marketing
Liza Skripka has over five years of experience in digital marketing, with a strong emphasis on CRM and marketing analytics. She successfully grew her personal blog to over 65,000 monthly page views by employing SEO and Pinterest strategies. Her work showcases her ability to leverage data-driven strategies to achieve significant results in content creation and audience engagement.
Entrepreneurial Ventures
In addition to her corporate roles, Liza Skripka is the founder of Tripsget Travel & Lifestyle Blog, a venture she has managed since 2016. This platform reflects her passion for content creation and travel, allowing her to share insights and experiences with a broader audience. Her entrepreneurial spirit complements her professional expertise in digital marketing.