Nicole New
About Nicole New
Nicole New serves as the Head of Product Marketing at Motorway, where she has worked since 2022. With a diverse background in marketing roles at companies like Trainline and Hidden Britain, she specializes in product value proposition and messaging frameworks.
Current Role at Motorway
Nicole New serves as the Head of Product Marketing at Motorway since 2022. In this role, she is responsible for managing the product value proposition and messaging frameworks. She conducts user testing for naming and brand architecture, ensuring that the product aligns with customer needs. Her work involves operating within an agile environment typical of fast-paced, founder-led start-ups and growth companies.
Previous Experience at Trainline
Nicole New held multiple roles at Trainline, showcasing her versatility in marketing. She served as the Senior Global Marketing Manager for seven months in 2020, and prior to that, she worked as the Head of Product Marketing from 2020 to 2022. Additionally, she was the Social Media Manager from 2016 to 2018 and the Senior Social Media Marketing Manager, Global, from 2018 to 2020. In 2022, she also took on the role of Growth Principal, UK & Sustainability for three months.
Experience at Hidden Britain
Before her tenure at Trainline, Nicole New worked as the Marketing Officer at Hidden Britain from 2011 to 2015. During her four years in this position, she contributed to marketing initiatives in Godstone, Surrey, gaining valuable experience in the industry.
Marketing Initiatives and Strategies
Nicole New has developed a comprehensive three-year product marketing strategy that includes new feature launches and seasonal acquisition campaigns. She has increased internal product visibility through initiatives such as lunch-and-learns and product indices. Her collaborative efforts with cross-functional senior leadership have refined product offerings based on competitive landscape and customer feedback.
Educational Background and Early Career
Nicole New began her career as the Assistant Constituency Director at the House of Commons in Gravesham from 2011 to 2012. This role provided her with foundational experience in managing constituency-related activities, which contributed to her later success in marketing roles.